The worldwide economic recession makes some businesses losers, but other winners. Of all places, an ice cream company in Siberia (yes, the freezing cold part of Russia) is thriving.
Inmarko is selling its ice cream products briskly and is even planning to unveil new novelties soon, according to a BBC News report.
Such a story goes against the conventional wisdom that nobody is making money in this economy, but the following quote, referring to the 1998 debt crisis in Russia, explains it simply.
“Cheap ice cream became the only treat many people were able to afford, and Inmarko geared up to increase production,” it reads.
This observation captures the very essence of ice cream and its importance in our culture. It serves so many purposes, including being a cold treat on a hot day, an affordable treat when you are depressed or a way to bond with a friend after an arduous day.
Next time you are frustrated with your salary or pay, just remember, there is always money for ice cream!
-
Search It!
-
Recent Entries
-
Links
I went to get ice cream on one rainy day in January and the place I went which usually had ice cream had none! ONLY SLUSH…Rip off