Irvin Robbins had a key understanding of the irresitable powers ice cream held over his employees. So, he let them eat all the free ice cream they wanted.
“I don’t want my employees stealing,” Robbins told CBS News.
Robbins, one half of theam that founded the Baskin-Robbins ice cream chain, died May 6, CBS News reported late last month. He left behind a legacy of the national chain, of which he sold his interests in 1967, that customers now see at Dunkin Donuts locations today.
Robbins, after his discharge from the Army, cashed in his insurance policy and built his first store in Glendale Calif. A year later, Robbins’ brother-in-law, Burton Baskin, started his own store in Pasedena, Calif. Soon after, the pair joined forces and created the chain and soon began selling them to managers as a franchise operation. Obviously, since then, the chain has grown, and the company was told to United Fruit in 1967, with Robbins working for the ice cream firm until he retired in the 1970s.
Death seems to be casting its somber shadow over so many aspects of life lately, but it should be kept in perspective. A short story is necessary to understand my point. Yesterday, I was driving in Leicester when my friend Kendrick called me and told me Tim Russert, the host of Meet the Press which airs on NBC, had died from a heart attack. I spent much of the next 24 hours reading about Russert’s death, his life and work, all the while wondering what to make of not only his death, but death in general. My conclusion — celebrate their life, don’t dwell on the fact you will never see them again because it will only make coping with the loss even more difficult.
In that case, when I die, my mourners should sit down crack open a case of my favorite flavor, peanut butter cup, and eat it until the feel bloated! My motto — ice cream is the cure for all woes!
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